基于新企业成长的商业模式与创业机会匹配 ——多案例纵向研究

新企业生存和成长与创业机会类型及开发方式密切相关，但对于如何进行创业机会开发以促进企业成长的研究甚少。通过对4家企业跨案例分析，探索商业模式设计与创业机会识别方式匹配如何影响新企业成长，研究发现：创业机会识别、商业模式设计能够通过发挥新企业优势、克服劣势提升创业绩效；商业模式设计与创业机会匹配对创业绩效有显著影响，不同匹配方式对绩效的影响不同；新颖型商业模式与发现型创业机会或创造型创业机会匹配均能产生较好的创业绩效；效率型商业模式与创造型创业机会匹配能产生较好的创业绩效，但其与发现型创业机会匹配对创业绩效的影响不确定。

Matching Entrepreneurial Opportunity and Business Model Based on the Growth of New Enterprises Multi case Longitudinal Study

The survival and growth of new companies are closely related to the types and development methods of entrepreneurial opportunities. However, there is little research on how to develop entrepreneurial opportunities to promote the growth of new enterprises. This paper explores the impact of the matching of business model design and entrepreneurial opportunity recognition on the growth of new enterprises through cross case analysis of four companies. Research shows that：entrepreneurial opportunity recognition and business model design can enhance entrepreneurial performance by leveraging new business advantages and overcoming new business disadvantages；The matching of business model design and entrepreneurial opportunity has a significant impact on entrepreneurial performance. Different matching results have different effects on performance. The matching of novel business models with discovered entrepreneurial opportunities or creative entrepreneurial opportunities can produce better entrepreneurial performance. The matching of efficient business models with creative entrepreneurial opportunities can produce better entrepreneurial performance, the matching of efficient business models with discovered entrepreneurial opportunities on entrepreneurial performance is uncertain.