复杂网络视角下技术创新扩散种子选择研究

创新是企业生存发展的根本，企业希望通过创新提升自身竞争力，然而，创新扩散效果不佳会最终制约企业发展。针对技术创新扩散种子用户的选择问题，运用复杂网络方法，构建了技术创新级联扩散非线性模型，通过寻找客户网络中分散于不同社区的重要节点展开技术创新扩散，以达到最大限度的扩散效果。对模拟网络和真实网络的仿真分析发现，该种子选择方法确实能够加快技术创新在整个网络的扩散速度，提升扩散效果，为企业赢得竞争优势，促进企业创新良性发展。

Research on Seed Selection for Technology Innovation Diffusion based on Complex Network

Along with delay phenomenon of economic development as well as the adjustment of industrial structure, the new normal of economic appeared in our country, enterprise competition is increasingly fierce under such an environment. Innovation is the basis of enterprise's survival and development, all the enterprises want to improve their competitiveness through innovation, however, the effect of innovation diffusion will restrict enterprises' development eventually. This article uses the method of complex network, establishes technology innovation diffusion cascade nonlinear model aim at seed user selection in technological innovation diffusion process, looks for some important nodes that scatter in different community to spread technology innovation diffusion for achieving maximum diffusion effect. Through the simulation analysis to simulative network and real network respectively, it finds that our method can speed up the technology innovation diffusion and promote diffusion effect, which can help enterprises get some advantages and promote the development of enterprise innovation.