数字能力对公司创业的影响研究——竞争强度的调节效应

公司创业对企业成长、价值增值、生产边界扩大至关重要,现今数字能力极大地颠覆了传统创业逻辑,学界呼吁对“数字时代下公司创业”问题展开研究。基于资源编排理论和数字跳升逻辑,对240份问卷进行实证分析,探究数字能力对公司创业的影响作用以及竞争强度对二者关系的调节作用。研究结果表明：①数字感知能力、数字运营能力、数字协同能力均可以正向影响公司创业,但数字感知能力的作用最为明显,其次是数字协同能力,最后是数字运营能力。②竞争强度增强了数字感知能力、数字运营能力、数字协同能力对公司创业的正向影响。结论的实践启示是：若企业自身要开展公司创业,则应首先注重数字感知能力的培育;若企业要防御其他公司进行相同领域的公司创业,则应首先关注数字运营能力的培育。本文对数字能力3种表现形式内在逻辑的打开,有利于企业针对性地分配资源和精力。

Digital Capability, Competitive Intensity and Corporate Entrepreneurship

The digital capabilities have significantly overturned the traditional entrepreneurial logic, and there is a call for research on "corporate entrepreneurship in the digital age". Based on resource orchestration theory and digital leapfrog logic, an empirical analysis of 240 questionnaires was conducted to investigate the influence of digital capabilities on corporate entrepreneurship and the moderating effect of competition intensity on the relationship between the two. The findings show that (1) digital perception capability, digital operation capability, and digital collaboration capability can all positively influence company entrepreneurship, but digital perception capability has the most significant effect, followed by digital collaboration capability, and finally digital operation capability. (2) Competitive intensity enhances the positive effects of digital perception capability, digital operation capability, and digital collaboration capability on corporate entrepreneurship. The practical implication of the conclusion is that if companies themselves want to carry out corporate entrepreneurship, they should first focus on the cultivation of digital perception capability; if companies want to defend other companies to carry out corporate entrepreneurship in the same field, they should first focus on the cultivation of digital operation capability. This paper opens up the inner logic of the 3 manifestations of digital capabilities, which is beneficial for companies to allocate resources and energy in a targeted manner.