数字文学网站与网络作家签约类型及时限的确定方法探析

随着互联网技术的不断发展，中国进入了一个不确定性更高的全新数字化时代。文学搭上互联网与资本的快车，诞生了网络文学，产生了数千万的网络作家，二者通过签约形成了利益共同体。签约管理的目标就是提高效率，通过约定责任和义务去化解二者之间深层次存在的零和博弈矛盾，从而实现二者的利益最大化。数字文学网站一方面要运营增收，一方面要管理增效，通过选择合理的签约方式和签约时限，实现数字文学网站的利益最大化。梳理签约的类型，通过比较提出签约类型建议；以中国作协会员中的网络作家信息作为研究对象，通过数理统计的方法，以网站成本最优为约束条件构建优化模型，测算出约定条件下的最优签约年限及总成本，为网络作家签约时限提出参考建议。

Method Exploration of Determining the Type and Time Limit of Contracting between Digital Literature Websites and Online Writers

With the continuous development of Internet technology, China has entered a new digital era with higher uncertainty. The literature combines with internet,and digital literature becomes more and more popular,with thousands of internet writers,writers and literature internet becomes a interest community.The goal of contract management is to improve efficiency and resolve the deep-rooted zero-sum game conflicts between the two by agreeing on responsibilities and obligations, so as to maximize the interests of both. On the one hand, digital literature websites need to operate and increase revenue, on the other hand, they need to manage and increase efficiency, and by choosing reasonable contracting methods and contracting time limits, they can maximize the benefits of digital literature websites. Sorts out the types of contracting, and proposes the type of contracting through comparison. Taking the information of online writers who are members of the Chinese Writers'' Association as the research object, an optimization model is constructed with the constraint of optimal website cost through the method of mathematical statistics, and measures the optimal contracting years and total cost under the agreed conditions.Some reference suggestions are put forward for the contracting time limit of online writers.