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Brand imitation and its effects on innovation, competition, and brand equity |
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| Authors: | Ricky Wilke Judith Lynne Zaichkowsky |
| Affiliation: | a Ricky Wilke is a department head and associate professor of marketing at the Copenhagen Business School, Denmark;b Judith Lynne Zaichkowsky is a professor of marketing at Simon Fraser University, Burnaby, B.C., Canada |
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| 本文献已被 ScienceDirect 等数据库收录！ | |