| 4C在产品策略中的运用 |
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| 引用本文： | 于坤章. 4C在产品策略中的运用[J]. 商业研究, 2004, 0(2): 98-100 |
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| 作者姓名： | 于坤章 |
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| 作者单位： | 湖南大学,工商管理学院,湖南,长沙,410082 |
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| 摘 要： | 在市场成熟化、消费理性化的时代 ,要使产品好卖、定单应接不暇 ,就必须在产品策略中导入4C ,由 4C对产品进行导向 ,也就是将 4C贯穿于产品从创意到开发直至到最后使用的整个过程和各个环节中。
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| 关 键 词： | 市场成熟化 4C 产品策略 导向 |
| 文章编号： | 1001-148X(2004)02-0098-03 |
The Application of 4Cs in Product Strategy |
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| Abstract: | In an age of market maturation and rational consumption, to make good sales and attract orders, the company must introduce the principle of 4Cs in product strategy. This means that the 4Cs should be applied into the whole product development process and all links, from the concept creation to the development of the product, and even going on to the usage stage. |
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| Keywords: | market maturation 4Cs product strategy orientation |
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