首页 | 本学科首页   官方微博 | 高级检索  
     检索      

战略管理视角下的企业发展规划
引用本文:林培坚,陈志翔.战略管理视角下的企业发展规划[J].中小企业管理与科技,2021(8).
作者姓名:林培坚  陈志翔
作者单位:浙江东方职业技术学院;马来西亚北婆罗洲大学学院
摘    要:经营战略往往决定了企业的发展方向和程度,这是企业管理者所关注的重要问题之一。经营战略的制定往往需要分析涉及不同人群的利益关系。权力—利益矩阵作为一种均衡方法,能够判断出利益相关者的关系程度,并采用SWOT分析法从企业内部的优势和劣势以及外部的机遇和威胁来制定适合企业的发展战略,从而确保企业能够达到稳定发展的目的。

关 键 词:企业  战略管理  SWOT分析  发展规划

Enterprise Development Planning from the Perspective of Strategic Management
LIN Pei-jian,CHEN Zhi-xiang.Enterprise Development Planning from the Perspective of Strategic Management[J].Management & Technology of SME,2021(8).
Authors:LIN Pei-jian  CHEN Zhi-xiang
Institution:(Zhejiang Dongfang Polytechnic,Wenzhou 325000,China;Malaysia North Borneo University College,Sabah 88400,Malaysia)
Abstract:Business strategy often determines the direction and degree of development of enterprises,which is one of the important issues concerned by enterprise managers.The formulation of business strategy often needs to analyze the interests of different groups.As a balanced method,power-benefit matrix can judge the degree of relationship among stakeholders,and use SWOT analysis method to formulate suitable development strategy for enterprises from the internal strengths and weaknesses as well as external opportunities and threats,so as to ensure that enterprises can achieve the goal of stable development.
Keywords:enterprise  strategic management  SWOT analysis  development and planning
本文献已被 维普 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号