Profitable positioning for retailers |
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Authors: | John H Holmes PhD |
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Institution: | (1) Bowling Green State University, Bowling Green, USA |
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Abstract: | This article has considered the nature and role of positioning among retailers. The positioning of retail stores was defined
as the perceived image consumers have of one store in relation to competitive outlets within the same trading area. And profitable
positioning for retailers was identified as a strategy for developing and projecting unique store images for increasing the
retailer’s total profits. |
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Keywords: | |
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