| 江苏省城市消费者可追溯食品购买意愿研究 |
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| 引用本文： | 徐玲玲, 吴林海, 山丽杰,.江苏省城市消费者可追溯食品购买意愿研究[J].华东经济管理,2012,26(1):7-11. |
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| 作者姓名： | 徐玲玲 吴林海 山丽杰 |
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| 作者单位： | 1. 江南大学 中国食品发展战略研究中心,江苏无锡,214122
2. 江南大学 江苏省食品安全研究基地,江苏无锡,214122 |
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| 基金项目： | 2010年教育部人文社会科学青年基金项目，国家自然科学基金项目，2009年江南大学博士基金项目 |
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| 摘 要： | 为满足消费者尤其是城市消费者的需求,确保食品安全,2000年开始国家有关部门以城市为重点展开了食品可追溯体系建设的探索.由于城市消费者是可追溯食品的消费主体,该文通过问卷调查的方式,实证调查与研究了江苏省13个省辖市1757个城市消费者对可追溯食品的认知与购买意愿.结果表明,城市消费者对可追溯食品的认知和购买意愿均不高,显著影响消费者购买意愿的主要因素是其对食品安全问题的忧患、食品可追溯体系的认知、食品安全信息的需求,以及消费者性别、婚姻和收入状况等.
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| 关 键 词： | 可追溯 食品安全 购买意愿 城市消费者 江苏省 |
Analysis of Urban Consumer Purchasing Intension for Certified Traceable Food in Jiangsu Province |
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| XU Ling-ling,WU Lin-hai,SHAN Li-jie.Analysis of Urban Consumer Purchasing Intension for Certified Traceable Food in Jiangsu Province[J].East China Economic Management,2012,26(1):7-11. |
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| Authors: | XU Ling-ling WU Lin-hai SHAN Li-jie |
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| Institution: | a(a.China Research Center of Food Development Strategy; b.Jiangsu Province Research Base of Food Safety,Jiangnan University,Wuxi 214122,China) |
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| Abstract: | To meet the needs of urban consumers and ensure the food safety,from 2000 on,China tries to establish food traceability system in cities.Considering that consumers are one part of food traceability system,a survey of consumers’ awareness and acceptability to food traceability system was conducted among 1757 consumers in Jiangsu province.The results show that consumers’ awareness and purchasing intension are not evident,and consumers’ attitude towards food traceability system,their awareness to food traceability system,trust in the function of traceability system,demand for food safety information,gender,marriage,and income significantly impact consumer purchasing intension for certified traceable food. |
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| Keywords: | traceability food safety purchasing intension urban consumers Jiangsu Province |
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