公路行包快运的发展对策

在以批量小、价值高、时间紧、个性化为特征的小件货物运输日益火爆的今天，一种依托公路客运班车开展快件货运的创新物流业务模式——公路快件货物运输（俗称行包快运）悄然兴起，并成为客运企业新的经济增长点。采用SWOT分析法对天河客运站开展行包快运业务所具有的优势、劣势以及面临的机会、威胁进行了分析．并提出了公路行包快运应对激烈市场竞争的发展对策。

Development Strategies of Highway Parcel Express

As the small-sized cargo transportation with the characteristic of small batch, high value, time-strapped and individuation become more and more prosperous today, highway express cargo transportation （commonly known as highway parcel express）, an innovative logistics model which develop express transportation by highway regular bus has been spring up and become a new economic growth point of passenger transportation enterprises. By using SWOT analysis method, this paper analyzed the strength, weakness, opportunity and the threat of developing highway parcel express of Tianhe Passenger Transportation Station, and proposed the development strategies about highway parcel express how to response the fiercely competitive market.