| “4P”“4C”“4S”三位一体的结合与应用 |
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| 引用本文： | 傅光成.“4P”“4C”“4S”三位一体的结合与应用[J].华东经济管理,2004,18(4):153-154,163. |
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| 作者姓名： | 傅光成 |
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| 作者单位： | 山东理工大学,管理学院,山东,淄博,255049 |
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| 摘 要： | 本文根据市场营销的最新理论 ,论述企业是怎样认识 4P、 4C、 4S (简称 4PCS)的新理论 ,从市场营销的管理理论、行销策略及企业市场营销的核心理论 ,进行分析和应用 ,从而帮助企业结合自身的实际把理论应用到实践中。
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| 关 键 词： | 4P 4C 4S 营销观念 顾客满意 |
| 文章编号： | 1007-5097(2004)04-0153-02 |
| 收稿时间： | 2004/6/28 0:00:00 |
Analysis on the Combination of 4P, 4C and 4S and Its Application |
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| FU Guang-cheng.Analysis on the Combination of 4P, 4C and 4S and Its Application[J].East China Economic Management,2004,18(4):153-154,163. |
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| Authors: | FU Guang-cheng |
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| Institution: | Management school, Shandong University of Technelogy, Zibi 255049, China) |
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| Abstract: | This thesis is based on the latest theories to discuss how to recognize the new theory of 4P, 4C and 4S (abbreviated as 4PCS) in marketing for enterprises, it analyses the theories of management, sale strategy and the core theory of marketing, and then applies them to help the enterprises combine their reality with the above theories into the practice. |
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| Keywords: | P 4C 4S marketing concept consumer satisfaction |
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