关于旅游购物研究的理论思考

旅游购物作为旅游产品中的重要组成部分，它既是我国旅游业走向集约化发展的战略选择，也是国家创汇的重要增长点。但是，旅游购物又是我国旅游业长期的薄弱环节。基于理论创新和指导实践的需要，笔者提出了旅游购物的科学含义，建立了研究旅游购物的理论框架，并提出“旅游购物的经济文化解释”、“旅游购物是重要的旅游资源”等观点。

A Theoretical Research on Tourism Shopping

Tourism shopping, as a main part of tourism products, is not only the strategic choice for the tourism industry to be developed in intensified way but the stimulus to growth in foreign exchange, which has been a long-term weak link in China's tourism industry. Based on the requirements for innovation of tourism shopping concepts and guideline for practice, the paper brings a scientific concept for tourism shopping and sets up the theory framework on tourism shopping. By focusing on the explanation from economic and cultural point of view, it proposes that tourism shopping should be an important tourism resource.