| Franchise Value Change Information of State-owned Commercial Bank and Securities Investment Risk |
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| 作者姓名： | HE Yun-long |
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| 作者单位： | [1]Management School, Changsha University of Science ＆ Technology, Changsha 410076, China [2]Accounting School, South Western University of Finance and Economics, Chengdu 610074, China |
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| 摘 要： |
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| 关 键 词： | 公民权 商业银行 信息 投资 |
Franchise Value Change Information of State-owned Commercial Bank and Securities Investment Risk |
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| HE Yun-long.Franchise Value Change Information of State-owned Commercial Bank and Securities Investment Risk[J].Journal of Modern Accounting and Auditing,2007,3(2):70-76. |
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| Abstract: | The investment strategy choice of state-owned commercial bank is related to its franchise value change information. This paper analyzes the franchise value change information of state-owned commercial bank. The franchise value change information shows that the franchise value of state-owned Commercial Bank is descending. Along with the descending of the franchise value, state-owned commercial bank strengthens its high risk investment motive when it chooses its investment strategy. State-owned commercial bank tends to run the high risk of investing securities because its investment variety is very sparse. Based on the theoretical principle of how to control securities investment risk, this paper proposes some countermeasures and suggestions that state-owned commercial bank strengthen the control of its securities investment risk in order to perfect its investment strategy. |
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| Keywords: | state-owned commercial bank franchise value change information investment strategy risk management |
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