| 丰田模式：走下神坛 |
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| 引用本文： | 汪涛,宋涛. 丰田模式：走下神坛[J]. 汽车观察, 2009, 0(8): 48-55 |
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| 作者姓名： | 汪涛 宋涛 |
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| 作者单位： | |
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| 摘 要： | 一切并非巧合。丰田在其获得最大成功的两个市场，也同时遭遇了前所未有的信任危机。当长期罩在丰田模式上的光环瞬间褪去，人们看到的或许就是一场营销游戏。
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| 关 键 词： | 丰田 信任危机 营销 规模效应 |
Toyota Model: stepping down altar |
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| Abstract: | A financial crisis left the Toyota,which just stands on the No.1 position in the world,drying on sand beach.No matter in the seriously shrinking American market,or the expanding speedily Chinese market,Toyota is defeated in an inexperienced and unimaginable manner.Could Toyota's lean production model be compatible with the huge production scale of tens of million cars annually? Toyota has to find a new balance point between scale effects and lean production. |
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