Marketing ethics and education: Some empirical findings

This study explores possible links between educational background and ethics among marketing professionals. Data from two surveys of members of the American Marketing Association suggest that marketing professionals with master's degrees and higher are similar to their less educated counterparts in both their ethical standards and their intended ethical behaviors. Marketers with business degrees, however, have lower ethical standards than do graduates of non-business programs, though they report behavior as ethical as that of their non-business educated peers. Business schools may be producing cynics likely to accept marginal behaviors of colleagues though not likely to engage in such behaviors themselves.Sharyne Merritt is Professor of Marketing at California State Polytechnic University, Pomona, and a consultant in the areas of marketing and survey research. She has a Ph. D. in Political Science and was a Visiting Scholar at UCLA's Graduate School of Management. She has lectured and published widely in the fields of marketing and social issues.