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Factors Influencing New Product Success and Failure in Small Entrepreneurial High-Technology Electronics Firms |
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| Authors: | Chee Meng Yap Wm. E. Souder |
| Affiliation: | 1. University of Mannheim, Germany;2. Friedrich-Alexander University Erlangen-Nuremberg (FAU), Germany;3. University of Eastern Finland (UEF), Finland |
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| 本文献已被 ScienceDirect 等数据库收录！ | |