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乡村振兴背景下生鲜农产品流通RFID技术应用标准化研究
引用本文:严雪晴.乡村振兴背景下生鲜农产品流通RFID技术应用标准化研究[J].物流科技,2020(1):56-58.
作者姓名:严雪晴
作者单位:广东理工学院经济管理学院
基金项目:2017年度广东省教育科学“十三五”规划课题项目“‘一带一路’视阈下创新驱动高技能标准化人才优化研究”(2017GXJK210);2018年度广东省教育科学“十三五”规划课题项目“乡村振兴背景下农产品冷链物流人才培养的风险防控与治理对策研究”(2018GXJK227)
摘    要:随着乡村振兴战略不断推进,农业问题再次成为人们关注的焦点。生鲜农产品高效流通为农业的可持续发展提供良好的支撑。高质量高效率的生鲜农产品流通关乎农业的可持续发展、农村振兴和农民增收。文章基于文献述评与研究思考,分析RFID技术在生鲜农产品流通中的应用及标准化现状,探讨乡村振兴背景下生鲜农产品流通RFID应用标准化的瓶颈与发展对策。研究结果表明,在生鲜农产品流通过程中,商业模式的创新是制约RFID技术应用标准化顺利推进的首要因素;技术创新在助推RFID系统革新过程中具有重要作用,要加大技术创新力度,提升RFID技术水准;要完善标准化人才培养模式,培育高素质复合型人才,优化人才结构;建立标准化协同工作机制,健全标准化共享平台。

关 键 词:生鲜农产品  RFID技术  标准化体系  农产品流通  乡村振兴

Research on Standardization of Application of RFID Technology for Circulation of Fresh Agricultural Products under the Background of Rural Revitalization
YAN Xueqing.Research on Standardization of Application of RFID Technology for Circulation of Fresh Agricultural Products under the Background of Rural Revitalization[J].Logistics Management,2020(1):56-58.
Authors:YAN Xueqing
Institution:(School of Economics and Management,Guangdong Polytechnic College,Zhaoqing 526070,China)
Abstract:With the development of the strategy of rural revitalization,agriculture has become the focus of attention again.The efficient circulation of fresh agricultural products provides a good support for the sustainable development of agriculture.The circulation of fresh agricultural products with high quality and efficiency is related to the sustainable development of agriculture,the revitalization of rural areas and the increase of farmers'income.Based on literature review and research thinking,this paper analyzes the application and current situation of standardization of RFID technology in the circulation of fresh agricultural products.Further,the paper discusses the bottleneck and the development countermeasures of RFID application standardization about fresh agricultural products circulation under the background of rural revitalization.The results show that in the circulation process of fresh agricultural products,the innovation of business model is the primary factor restricting the smooth progress of the application of RFID technology.Technological innovation plays an important role in boosting the innovation of RFID systems.It is necessary to intensify technological innovation and improve the level of RFID technology.We must improve the standardized talent training model,cultivate high-quality compound talents,and optimize the talent structure.We must establish standardized cooperative work mechanism and improve standardized sharing platform.
Keywords:fresh agricultural products  RFID technology  standardization system  circulation of agricultural products  rural revitalization
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