(1) Department of Management, E.J. Ourso College of Business Administration, Louisiana State University, Baton Rouge, Louisiana, 70803-6312;(2) College of Business Administration, University of Tulsa, Tulsa, OK, 74104-3189
Abstract:
This article focuses on the structuring of the corporate headquarters in a franchise organization. Four essential issues that are related to franchisors organizational structure are discussed—homogeneity and heterogeneity of franchisors structure, company-owned and franchise arrangement, the dynamics between strategy and structure, and performing innovative and administrative functions simultaneously in the headquarters. Propositions are given for each issue. The results of qualitative analysis associated with each issue are discussed.
organizational structure are discussed—homogeneity and heterogeneity of franchisors