European tourism management |
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| Authors: | Klaus M. F. Edelmann |
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| Affiliation: | 1. Department of Soil Science, Patuakhali Science and Technology University, Dumki, Patuakhali 8602, Bangladesh;2. Graduate School of Environment and Information Sciences, Yokohama National University, 79-7 Tokiwadai, Hodogaya-ku, Yokohama, Kanagawa 240-8501, Japan;3. Department of Oceanography, University of Dhaka, Dhaka 1000, Bangladesh;4. Department of Fisheries, University of Dhaka, Dhaka 1000, Bangladesh;1. Mental Health Education Center, Chengdu Normal University, Chengdu 611130, PR China;2. Business School, Sichuan University, No. 24, South Section 1, Yihuan Road, Chengdu, Sichuan 610064, PR China;3. Institute of Emergency Management and Reconstruction in Post-disaster, Sichuan University, Chengdu 610064, PR China |
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| Abstract: | European governments must recognize the economic significance of the tourism industry to Europe. Dr Klaus Edelmann, Professor at the Swiss School of Tourism Management, describes how modern marketing methods and EEC consensus policies must be adopted to combat increasing competition from outside Europe and expand the domestic market. |
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