| 孙子兵法与市场营销 |
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| 引用本文： | 王志敏. 孙子兵法与市场营销[J]. 石家庄经济学院学报, 1995, 0(6) |
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| 作者姓名： | 王志敏 |
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| 作者单位： | 河北地质学院工商管理系 |
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| 摘 要： | 本文通过军事战争与市场营销之间相似性的比较研究，探讨了《孙子兵法》对市场营销活动的现实指导意义。
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| 关 键 词： | 孙子兵法，市场营销，竟争原则 |
The Sun Zi''''s Warcraft and Market |
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| Wang Zhimin. The Sun Zi''''s Warcraft and Market[J]. Journal of Shijiazhuang University of Economics, 1995, 0(6) |
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| Authors: | Wang Zhimin |
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| Abstract: | By the comparative study of similarity between military war and marketing, the paperdemonstrates the main principles of competetion included in the Sun Zi's warcraft and inquives into their practical guide functions to market. |
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| Keywords: | Sun Zi's warcraft marketing principle of competetion |
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