经济危机下的服饰流行

服饰流行是时代的镜像,它与整个社会的政治、经济、科技和文化的发展息息相关,而经济因素又是影响服饰流行的主导方面。2008年由美国次贷危机升级的世界性经济危机就极大地改变着服饰流行的面貌,以经济危机这一全球性事件为背景,研究服饰流行能体现出其研究价值。本文首先回顾了1929年爆发的资本主义世界经济危机对当时服饰流行的影响,接着对当前经济危机大背景下的服饰流行特点进行了分析,总结出两次经济危机下服饰流行的共同点及区别,并从大众的消费心理、时尚态度方面进行了阐述。

Fashion under the Economic Crisis

Fashion is the mirror image of times, which is closely related to the development of political, economic, science and culture in the whole society, and the economic factor is the dominant aspect influencing the fashion. In 2008, worldwide economic crisis which is escalated by the U.S. subprime mortgage crisis dramatically change the look of fashion. The study of fashion can manifests its research value under the background of this global event. This article first reviews that the capitalism world economic crisis which is erupted in 1929 how to affect that time＇s fashion, and then analyses the fashion＇s characteristic under the background of present economic crisis, summarizing the similarities and differences of the fashion of this two economic crises, and taking special stress on elaborating the social environment＇s change how to influence people＇s consumption psychology and fashion attitude.