基于NetLogo平台的电子商务国际化仿真研究

随着全球经济一体化的发展,电子商务的国际化成为一种必然趋势。电子商务国际化受目标国市场环境和竞争市场环境的影响,企业走向国际化的方式通常有内生性扩张、兼并和战略联盟三种。由于内生性扩张对企业的自身实力要求比较高,且国际化周期比较长,所以文章主要是利用NetLogo软件对兼并和战略联盟两种国际化方式进行模拟分析。首先对影响国际化的单个自变量进行模拟仿真,然后通过对多变量的分析来调整分析结果,进而比较兼并和战略联盟给企业带来的收益,为企业的决策提供参考。

The Simulation Research of E-commerce Internationalization Based on NetLogo Platform I

With the development of global economic integration, the internationalization of E-commerce becomes an inevitable trend. The environment of target market and competitive market are two factors to it. The ways of it usually are endogenous ex- pansion, merger and strategic alliance. As endogenous expansion requires the enterprise having higher strength and its internation- alized cycle is longer, so this article mainly analyses merger and strategic alliance by NetLogo software. First, the article analyses the influence of independent variables to the internationalization, then the analysis of the muhivariate adjust the results to provide reference for the decision of enterprises.