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Entrepreneurial intervention in electronic markets: the influence of customer participation |
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| Authors: | José M Merigó Cimar Rocha Sergio Garcia-Agreda |
| Institution: | 1. Departament of Business Administration, University of Barcelona, Barcelona, Spain 2. University of Antwerp, Antwerp, Belgium 3. Centro Empresarial Latinoamericano (CEMLA), Cochabamba, Bolivia 4. Department of Business Administration, Bolivian Private University, Cochabamba, Bolivia |
| Abstract: | In electronic markets, web 2.0 is emerging in a disruptive way. In this work we conceptualize web 2.0, identifying all its functionalities and firm applications. We describe technological and social changes that should brought in the firm to take benefit of the advantages of the web 2.0, as well as its relationship with knowledge management. We explain how knowledge transfer in the firm can create value through web 2.0 applications. Finally we develop a model who relates the web 2.0 and its potential to create value in the firm, adapting Amit and Zott (Strategic Management Journal 22: 493–520, 2001)’s dimensions to the web 2.0 particular case. |
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