企业竞争优势群的构成与生成路径

各种竞争优势理论各从一个侧面揭示企业竞争优势的构成及来源，不能反映企业竞争优势全貌。实际上，每个企业的竞争地位和经营业绩是多种竞争优势的集成结果，当外生性竞争优势、内生性核心资源优势、内生性核心能力优势综合形成企业竞争优势群时，企业优势更加可靠持久，更加不易被竞争对手模仿和攻击。

The Constitution and Formation Path of a Corporation's Competitive Advantage Group

Usually, assorted theorise about competitive advantage reveal the constitution and origins of a corporation's competitive advantage from one side. However, it is impossible for these theorise to reflect the whole condition of a company's competitive advantage. Virtually, it is the integration of various competitive advantages that lead to each corporation's competitive status and management performance. As far as a corporation's advantage is concerned, it becomes more stable and durable when external produced competitive advantages, interal produced core resource advantages as well as internal produced core competence advantages assemble and finally form the corporation's competitive advantage group. In addition, this type of advantage is not very easy to be imitated or attacked by other competitors.