The internationalization process of Brazilian software firms and the born global phenomenon: Examining firm,network, and entrepreneur variables |
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Authors: | Luis Antonio Dib Angela da Rocha Jorge Ferreira da Silva |
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Institution: | 1.Coppead/Federal University of Rio de Janeiro,Rua Caning, 33 apto 401, Ipanema,Rio de Janeiro,Brazil;2.Pontifical Catholic University of Rio de Janeiro,Rua Pacheco Le?o, 646, Casa 7, Jardim Botanico,Rio de Janeiro,Brazil |
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Abstract: | This paper examines the born-global phenomenon in the context of an emerging country, Brazil. A literature review was conducted
in order to develop an integrative model of the phenomenon under study. Three sets of internal variables were identified in
the literature which seemed to explain why a firm would follow a born global, rather than a traditional, internationalization
process: firm, network, and entrepreneur variables. The final conceptual model was tested in a Brazilian sample of 79 software
firms, of which 35 followed the born-global process of internationalization and 44 followed the traditional process. Logistic
regression was used to test the research hypotheses. Results showed that certain firm and entrepreneur variables seemed to
be associated to the type of internationalization process chosen by these firms. Network variables did not significantly differentiate
the two groups. |
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Keywords: | |
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