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Guidelines for Corporate Trademark Licensing |
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| Authors: | Thomas A Meyer Cathie H Tinney Terry J Tinney |
| Abstract: | Licensing a trademark in many firms, if it occurs at all, is an incidental ad hoc arrangement. An unorganized approach can mean trouble. It can also mean the firm is losing an opportunity to exploit fully a valuable asset. Tom Meyer, Cathie Tinney, and Terry Tinney argue that trademark licensing is deserving of careful attention and planning. |
| Keywords: | Address correspondence to Professor Cathie H Tinney School of Business Administration St Louis University 3674 Lindell Boulevard St Louis Missouri 63108 |
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