Pop-Ups, Cookies, and Spam: Toward a Deeper Analysis of the Ethical Significance of Internet Marketing Practices |
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Authors: | Daniel E Palmer |
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Institution: | (1) Assistant Professor in the Department of Philosophy, Kent State University, Trumbull Campus, 4314 Mahoning Ave., N.W., Warren, OH, 44483, U.S.A |
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Abstract: | While e-commerce has grown rapidly in recent years, some of the practices associated with certain aspects of marketing on
the Internet, such as pop-ups, cookies, and spam, have raised concerns on the part of Internet users. In this paper I examine
the nature of these practices and what I take to be the underlying source of this concern. I argue that the ethical issues
surrounding these Internet marketing techniques move us beyond the traditional treatment of the ethics of marketing and advertising
found in discussions of business ethics previously. Rather, I show that the questions they raise ultimately turn upon questions
of technique and the ways in which technologies can transform the fundamental means by which relationships are established
and maintained within a social environment. I then argue that the techniques of e-commerce are indeed transforming the means
by which businesses relate to consumers, and that this transformation is affecting the applicability of our previous ways
of demarcating the imperatives determining the limits of accessibility between consumers and businesses. Properly addressing
the ethical status of the techniques of e-marketing as such necessarily moves us to consider the changes that Internet commerce
are having upon the norms that govern individuals in their relations with others. |
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Keywords: | Pop-ups cookies spam e-commerce marketing ethics privacy property autonomy |
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