| 入世初期我国企业的营销困惑与对策 |
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| 引用本文： | 王卫红. 入世初期我国企业的营销困惑与对策[J]. 国际经贸探索, 2002, 18(6): 34-37 |
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| 作者姓名： | 王卫红 |
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| 作者单位： | 广东外语外贸大学,国际工商管理学院,广东,广州,510420 |
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| 摘 要： | 入世后，我国企业正面临着更加激烈的市场压力，分析我国企业的营销现状和存在的困惑，认清我国企业与国外企业的差距，指出企业营销进一步发展与创新的方向，无疑对我国企业营销管理水平和竞争力的提升意义重大。本文提出入世初期，我国企业面临的营销困惑，分析产生困惑的原因，探讨企业采取怎样的对策才能走出困境。
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| 关 键 词： | 入世 企业 营销创新 营销策略 营销管理体系 品牌战略 顾客管理 WTO 中国 市场营销 |
| 文章编号： | 1002-0594(2002)06-34-04 |
Discussion on Marketing Bewilderment and Strategies of China''s Enterprises at the lnitial Stage After WTO Entry |
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| WANG Weihong. Discussion on Marketing Bewilderment and Strategies of China''s Enterprises at the lnitial Stage After WTO Entry[J]. International Economics and Trade Research, 2002, 18(6): 34-37 |
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| Authors: | WANG Weihong |
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| Abstract: | In view of the Chinese enterprises fa ced with intense market competition after China' s entry into the WTO,the author is mot i-vated to make an analysis of the curre nt marketing situations and the ente rprises' bewilderment in order to pinpoint th e gap between Chinese and foreign enterprises as well as th e dimension of the Chinese enterpris es' further development and innovation for marketing.Besides,the author discusses what leads to marketing bewilderment of the enterprise s at the initial phase after China' s WTO entry and how they can walk out of the current dire straits. |
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| Keywords: | marketing bewilderment brand basis brand strategy clients care |
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