| 中国网络团购企业营销策略研究 |
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| 引用本文： | 陈伟.中国网络团购企业营销策略研究[J].价值工程,2012,31(2):96-97. |
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| 作者姓名： | 陈伟 |
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| 作者单位： | 西北大学师资培训中心,西安 710069;陕西国际商贸学院商学院,成阳 712046 |
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| 摘 要： | 中国互联网的发展走的是模仿美国之路。自2010年初美国Groupon团购模式在中国被成功复制后,Groupon模式的中国团购网站迅速出现。但是由于行业进入门槛过低、行业核心价值同质化严重、商家营销效果不能持久等不利因素,让绝大多数网络团购企业的发展前景黯淡,整个行业面临洗牌。面对这种局面,因此有必要对团购市场中的营销环节进行研究和探讨。
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| 关 键 词： | 网络团购 营销策略 |
Marketing Strategy of Business to Team Enterprise in China |
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| Chen Wei.Marketing Strategy of Business to Team Enterprise in China[J].Value Engineering,2012,31(2):96-97. |
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| Authors: | Chen Wei |
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| Institution: | Chen Wei(Northwest University Faculty Training Center,Xi’an 710069,China; Shaanxi Institute of International Trade & Commerce Business School,Xianyang 712046,China) |
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| Abstract: | The development of internet of China is following America.Since 2010,China begins to operate business to team imitating American Groupon model.Because of covenant-lite,serious homogenization of industrial core value,and unabiding marketing effect,the prospect of most of business to team enterprise is grim,the industry faced with the recombination.Facing with the situation,it is necessary to research and discuss the marketing link of business to team. |
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| Keywords: | business to team marketing strategy |
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