| 国内C2C网上拍卖市场发展现状与提升对策研究 |
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| 引用本文： | 文洁. 国内C2C网上拍卖市场发展现状与提升对策研究[J]. 价值工程, 2012, 31(2): 46-48 |
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| 作者姓名： | 文洁 |
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| 作者单位： | 江苏科技大学经济管理学院,镇江,212003 |
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| 摘 要： | 随着信息技术的提高和人们生活节奏的加快,C2C网拍市场随之应运而生,国内C2C网拍市场呈现寡头垄断的市场态势。从服务、价格、渠道和促销等四个方面对国内C2C网拍的主要竞争对手的营销策略进行比较,在比较分析的基础上指出国内网拍市场在免费价格、卖方地位、信任机制和物流配送等方面存在的问题,针对这些问题提出了相关对策与建议。
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| 关 键 词： | C2C 营销策略 网上拍卖市场 |
Research on Development and Promotion Countermeasures of C2C Online Auction Market in China |
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| Wen Jie. Research on Development and Promotion Countermeasures of C2C Online Auction Market in China[J]. Value Engineering, 2012, 31(2): 46-48 |
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| Authors: | Wen Jie |
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| Affiliation: | Wen Jie (School of Economics and Management,Jiangsu University of Science and Technology,Zhenjiang 212003,China) |
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| Abstract: | Along with the progress of information technology and accelerated pace of life,the C2C online auction market emerged as the times require.In domestic C2C online auction market,it is monopolized by oligarchs.From the service,price,channel and promotion,the article compared the marketing strategy of main competitor of the C2C online auction market,on the basis of comparison and analysis,pointed out the problems existing in domestic C2C online auction market in term of free price,sellers’ position,trust mechanism and distribution,aiming at these problems,offered relevant countermeasure and suggestion. |
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| Keywords: | Consumer to Consumer marketing strategy internet auction market |
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