| B2C环境下的客户行为分析 |
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| 引用本文： | 牛文博.B2C环境下的客户行为分析[J].价值工程,2012,31(3):96. |
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| 作者姓名： | 牛文博 |
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| 作者单位： | 西安外事学院,西安,710077 |
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| 摘 要： | 本文以B2C电子商务交易过程为背景,从客户行为分析的目标出发,提出了基于B2C电子商务环境下的客户行为分析过程,并对B2C环境下的客户消费心理和行为进行了分析,提出了B2C环境下的客户保留策略,这对B2C网站具有借鉴意义。
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| 关 键 词： | B2C 客户保留 客户体验 个性化服务 |
Customer Behavior Analysis under B2C Environment |
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| Niu Wenbo.Customer Behavior Analysis under B2C Environment[J].Value Engineering,2012,31(3):96. |
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| Authors: | Niu Wenbo |
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| Institution: | Niu Wenbo(Xi’an International University,Xi’an 710077,China) |
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| Abstract: | Taking the background of B2C e-commerce transactions,this paper starts from the objective of customer behavior analysis,proposes the process of customer behavior analysis based on B2C e-commerce environment,analyzes the customer′s consumer psychology and behavior under B2C environment,and points out the customer retention strategy.This paper has a reference to B2C website. |
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| Keywords: | B2C customer retention customer experience personalized service |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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