| 基于消费者剩余理论的顾客让渡价值分析 |
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| 引用本文： | 韩平. 基于消费者剩余理论的顾客让渡价值分析[J]. 经济管理, 2009, 0(3) |
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| 作者姓名： | 韩平 |
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| 作者单位： | 哈尔滨商业大学经济学院; |
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| 基金项目： | 黑龙江省自然科学基金“新农村建设中黑龙江省乡镇医疗改革对策研究”(G200615) |
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| 摘 要： | 本文将消费者剩余理论作为量化分析工具,深入研究顾客让渡价值中的顾客购买利益和货币成本通过需求量和需求变动影响消费者决策行为的程度,进而提出顾客让渡价值中所引申的给企业当前竞争战略的几点启示。
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| 关 键 词： | 消费者剩余 顾客让渡价值 战略启示 |
A Study on the Customer Delivered Value Based on the Consumer Surplus Theory |
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| HAN Ping. A Study on the Customer Delivered Value Based on the Consumer Surplus Theory[J]. Economic Management, 2009, 0(3) |
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| Authors: | HAN Ping |
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| Affiliation: | Harbin University of Commerce;Harbin;Heilongjiang;150028;China |
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| Abstract: | This paper used the Consumer Surplus theory as a tool,to do an research deeply into the extent to which the benefits and currency costs in Customer Delivered Value affect consumers' decision,making action through the change of requiring quantity and demand.Moreover,quantify these two extents and make a comparison between them to acquire some strategic revelation for the companies now. |
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| Keywords: | consumer surplus customer delivered value strategic revelation |
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