| Abstract: | The aim of this paper is to give a method of rationally analyzing touristic data. The development of this method is a parallel of the solution of a survey on tourism promotion in a French region which uses concrete support for the various theoretical elements presented. The proposed proceeding can be applied to every touristic problem in which data are very numerous and are, in fact, impossible to interpret. The aim is to distill from a mass of information the most striking tendencies, the most evident propositions, and briefly, the greatest number of relationships possible. Toward these purposes, the following techniques apply: organizing the data by following criterions and structuring data in hierarchical or non-hierarchical groups; data visualization by the statistical scatter; and data reduction. Linear factorial analysis has been applied in the solution of the concrete case presented at the beginning of this paper. |
