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Multimarket contact, alliance membership, and prices in international airline markets
Authors:Li Zou  Chunyan YuMartin Dresner
Institution:a College of Business, Embry-Riddle Aeronautical University, Daytona Beach, FL 32114, United States
b The Robert H. Smith School of Business, University of Maryland, College Park, MD 20742, United States
Abstract:This paper tests the mutual forbearance view in the context of airline alliances in the international air travel market. Using passenger booking and airfare data on transpacific routes, we find consistent evidence for the positive association between multimarket contact and airfares. Our results also suggest that multimarket contact between non-aligned airlines is associated with higher airfares, whereas multimarket contact between airlines in the same alliance has no additional upward impact on airfares. Moreover, it is shown that higher airfares tend to exist when airlines have greater multimarket contact on open-skies routes. In restrictive (non-liberal) international markets, however, multimarket contact may not affect airfare.
Keywords:Multimarket contact  Alliances  Market structure  Airline industry
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