决策树分类法中ID3算法在航空市场客户价值细分中的应用

针对当前航空企业的实际需求,运用数据挖掘理论中的ID3分类算法,对在机场候机旅客调研数据进行分析,可以了解到在后期航空公司发展高端客户过程中,营销策略应该关注的重点客户群体,应该是本公司现有的和未来的常旅客这个客户群,而其中交通方式为小型轿车的常旅客又是营销策略的重中之重。

The Application of Decisionmaking Tree Classification ID3 Algorithm in Customer Value Segmentation in Aviation Market

In view of the actual demand of the current aviation enterprise,this paper uses ID3 classification algorithm of data minning to analyse the investigation data sampled in an airport.It points out what customer community the marketing strategy should pay attention to in the process of developing the targeted customer in the later period.In this aspect the present and future freguent customer group should be focusd in the marketing strategy,for which there will be the careful calculation on the cost of the small-size vehicle transportaion.