| 企业市场营销组合策略的优化 |
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| 引用本文： | 陈雅芝,孙先锋.企业市场营销组合策略的优化[J].西安财经学院学报,2000(3). |
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| 作者姓名： | 陈雅芝 孙先锋 |
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| 作者单位： | 西安公路交通大学!陕西西安710064(陈雅芝)，陕西财经学院!陕西西安710061(孙先锋) |
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| 摘 要： | 企业面临市场的多维风险 ,决定了企业对市场营销组合策略科学性的依赖。本文采用销售利润模型来说明不同市场营销组合费用支出对利润和销售量的影响 ,从营销利润最优化角度出发 ,提出了企业营销组合策略的最优化模型。
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| 关 键 词： | 市场营销 营销组合策略 优化模型 |
Optimal Marketing Mix Strategy on Enterprises |
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| CHEN ya zhi,SUN xian feng.Optimal Marketing Mix Strategy on Enterprises[J].Journal of Xi‘an Institute of Finance & Economics,2000(3). |
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| Authors: | CHEN ya zhi SUN xian feng |
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| Institution: | CHEN ya zhi 1 SUN xian feng 2 |
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| Abstract: | Facing diversified risk from market, it decides the scientific dependence of enterprises on marketing mix strategy. This paper shows that different expenses of marketing mix strategy have a grent influence upon the sale and profit of enterprises by the mathematical model. On the basis of, Optimal marketing mix model is put forward in view of optimizing market profit. |
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| Keywords: | market marketing mix strategy optimal model |
| 本文献已被 CNKI 等数据库收录！ |
