21世纪酒店营销主流——绿色营销

绿色营销逐渐成为国际营销的新潮流,在国内外环保压力下,我国酒店应树立绿色营销意识,文章基于酒店绿色营销提出的背景及其含义分析了我国酒店实施绿色营销面临的现实障碍,有针对性地提出了实施绿色营销的相关对策。

The 21st Century Hotel Marketing Mainstream-Green Marketing

The green marketing becomes the international marketing gradually the new wave,under the domestic and foreign environmental protection pressure,our national hotel should acquire the green marketing consciousness,the article based on the background and the meaning which proposed by the hotel green marketing has analyzed the realistic barrier which our country hotel implementation green marketing faced and proposed correlative counter meassures of implementation green marketing.