| 合理借鉴CIS战略,塑造旅游院校的视觉形象——以桂林旅游高等专科学校为例 |
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| 引用本文： | 孙琳.合理借鉴CIS战略,塑造旅游院校的视觉形象——以桂林旅游高等专科学校为例[J].桂林旅游高等专科学校学报,2012,5(2):123-126. |
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| 作者姓名： | 孙琳 |
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| 作者单位： | 桂林旅游高等专科学校视觉艺术系,广西桂林,541006 |
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| 摘 要： | 阐述了塑造旅游院校的视觉形象的必要性,指出学校与企业的性质与功能的差异,两者的形象设计不能一概而论、完全等同。以桂林旅游高等专科学校为例,说明如何合理借鉴CIS战略,塑造独具旅游院校特色的视觉形象,以达到成为社会知名的旅游教育品牌的目的。
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| 关 键 词： | 旅游院校 核心竞争力 塑造品牌 CIS战略 视觉形象设计 |
Reasonable Strategy for Drawing on Corporate Identity System to Shape the Visual Image of Tourism Institutions |
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| SUN Lin.Reasonable Strategy for Drawing on Corporate Identity System to Shape the Visual Image of Tourism Institutions[J].Journal of Guilin Institute of Tourism,2012,5(2):123-126. |
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| Authors: | SUN Lin |
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| Institution: | SUN Lin(Department of Visual Arts,Guilin Institute of Tourism,Guilin 541006,China) |
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| Abstract: | The article discusses the problem of institute of tourism shaping the need for visual image.The author believes that schools and businesses have different nature and function.Both image design can not be generalized,exactly the same.Taking guilin Institute of Tourism for example,how to draw reasonable strategy on corporate identity system to shape the visual image of Guilin Institute of Tourism in order to achieve the purposes of social well-known brand of tourism education is of great importance. |
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| Keywords: | tourism institutions core competence shaping the brand strategy of corporate identity system visual image design |
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