金融服务改革的“旗舰店”

中国工商银行山东省分行营业部公司业务部总经理陈国立说,10年前他在作信贷业务时,最多想到如何为企业省去一些财务费用;如今,每天想得最多的是如何通过各种产品的组合解决客户遇到的各种财务问题,为客户赚钱,这就是服务职能的转变。原来,当微笑、便捷已成为银行最基本的服务要求时,如何为客户提供更贴心、周到的增值服务业已成为体现一家银行服务水准和竞争力的重要标志。现代商业银行服务的内涵也远非过去的简单信用中介,高水平的银行服务,应同时具备质朴和智慧两种内涵,而后者对服务高端客户尤为重要。

A Flagship Branch of Financial Service Reform

Previously the service idea of a bank used to be to smile and to provide convenience.Nowadays,when smiles and convenience have become basic service requirements of a bank,providing a more personalized and higher quality service has become one of the competitive factors for the banks. In 1995,the Daguanyuan Savings Office of Jinan Branch,Industrial and Commercial Bank of China(ICBC)attracted worldwide attention for its excellent service for its customers.However,three years later,Daguanyuan Savings Office, w...