| 供应链企业的均衡策略:基于完全竞争市场下的研究 |
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| 引用本文： | 邱映贵,程国平.供应链企业的均衡策略:基于完全竞争市场下的研究[J].商业研究,2010(2). |
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| 作者姓名： | 邱映贵 程国平 |
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| 作者单位： | 武汉理工大学,管理学院,武汉,430070 |
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| 摘 要： | 供应链节点企业如何协同合作、合作到什么合适的程度才能实现共赢,是供应链管理的关键问题。以消费者的反需求曲线为基础,利用博弈分析理论和方法,基于单一制造商、多个供应商和消费者构成的供应链系统,探讨了供应商和制造商合作与非合作博弈情形下,如何选择最优策略的问题,并得出三个重要结论。
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| 关 键 词： | 供应链企业 非合作博弈 合作博弈 均衡策略 |
Research on Equilibrium Strategy of the Supply-chain Enterprises under the Perfect Competitive Market |
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| QIU Ying-gui,CHENG Guo-ping.Research on Equilibrium Strategy of the Supply-chain Enterprises under the Perfect Competitive Market[J].Commercial Research,2010(2). |
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| Authors: | QIU Ying-gui CHENG Guo-ping |
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| Institution: | School of Management;Wuhan University of Technology;Wuhan 430070;China |
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| Abstract: | The key issue for the supply-chain enterprises is how to realize a win-win result by means of the suitable coordination. Based on both the system of supply chain composed of a single supplier,multi-suppliers and consumers and the application of the inverse demand curve of consumers and the game theory,this paper explores how to choose the optimal strategy for the suppliers and the manufactures under the cooperative and non-cooperative environments, and gets three conclusions . |
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| Keywords: | supply-chain enterprises non-cooperative game cooperative game equilibrium strategy |
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