Service marketing and franchising: A practical business marriage |
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| Authors: | James C. Cross Bruce J. Walker |
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| Affiliation: | 1. Waseda University, School of Commerce, 1-6-1 Nishiwaseda, Shinjuku-ku, Tokyo 169-8050, Japan;2. University of Hawaii at Manoa, The Shidler College of Business, Department of Marketing, 2404 Maile Way, Honolulu, HI 96822, USA;3. School of Management and Entrepreneurship, Kyambogo University, P.O.Box 1 Kyambogo, Kampala, Uganda;4. School of Business, Uganda Christian University, P.O. Box 4, Mukono, Uganda;5. Anheuser-Busch Hall 223, Department of Marketing, College of Business Administration, University of Missouri-St. Louis, One University Boulevard, St. Louis, MO 63211, USA;1. Austrian Institute of Economic Research (WIFO), Arsenal Objekt 20, A-1030 Vienna, Austria;2. Department of Business Studies, Uppsala University, Ekonomikum, Kyrkogårdsg. 10, ingång C, 751 20 Uppsala, Sweden;3. Department of International Business, Florida International University, 11200 S.W. 8th St., Mango 423, Miami, FL 33199, United States;1. Institute for Global Innovation and Development, East China Normal University, Shanghai 200062, China;2. School of Geographic Sciences, East China Normal University, Shanghai 200062, China;3. Beedie School of Business, Simon Fraser University, Burnaby, British Columbia, V5A 1S6, Canada;4. College of Urban and Environmental Sciences, Peking University, Beijing, 100871, China;5. Laboratory for Earth Surface Processes of the Ministry of Education, Peking University, Beijing, 100871, China |
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| Abstract: | Service businesses and franchising both have shown steady growth in the last 15 years, and the authors say that's no accident. In fact, they claim, the two are made for each other. |
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