| 我国开放式基金营销策略组合研究 |
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| 引用本文： | 张艳兵.我国开放式基金营销策略组合研究[J].湖南商学院学报,2010,17(5):88-91. |
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| 作者姓名： | 张艳兵 |
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| 作者单位： | 浙江公安海警学院,浙江宁波315801 |
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| 摘 要： | 伴随着开放式基金业的发展，传统的4PS营销策略已经越来越不能适应开放式基金发展的需要，结合开放式基金业是金融服务业这一特点，借助CS营销战略及7PS营销理论这两大理论的优势，构建了CS营销战略指导下的7PS营销理论模型及实施效果评估体系。
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| 关 键 词： | 开放式基金 营销策略组合 CS营销战略 7Ps营销策略 绩效评估 |
Research on Marketing Strategy for Open-end Fund Set |
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| ZHANG Yan-bing.Research on Marketing Strategy for Open-end Fund Set[J].Journal of Hunan Business College,2010,17(5):88-91. |
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| Authors: | ZHANG Yan-bing |
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| Institution: | ZHANG Yan-bing (Zhejiang Maritime Police College, Ningbo, Zhejiang 315801) |
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| Abstract: | With the development of open-end fund, the traditional marketing strategy 4Ps can not meet its demand. Based on the features of the open-end fund, a financial service, this paper uses the theories of CS marketing strategy and 7Ps marketing theory, constructs the 7Ps marketing theoretical model and evaluation system under the guidance of CS marketing strategy. |
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| Keywords: | open-end fund marketing strategy set CS Marketing Strategy 7Ps Marketing Strategy performance evaluation |
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