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Network information services: The emergence of an industry
Authors:Herbert S. Dordick  Helen G. Bradley  Burt Nanus  Thomas H. Martin
Abstract:The authors discuss the characteristics and benefits of network information services (NIS), which are developing into an important new industry likely to have profound effects on society. Many of the services and possible applications are described. Three scenarios are analysed, in which the future of the industry may be directed by technology, the market, and policy issues. It is concluded that consumers and small businesses are unlikely to be able to achieve sufficient economies through NIS by the end of the century to make much use of the services provided. Large and medium companies, however, will be served by a diversified, multi-network marketplace. The issue of equality of access to information will become of significant public concern.
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