| 网络商务空间中东方管理组织协同形态应用趋势探讨——MICROSOFT管理模式成功轨迹解析及评价 |
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| 引用本文： | 赵渤,苏宗伟. 网络商务空间中东方管理组织协同形态应用趋势探讨——MICROSOFT管理模式成功轨迹解析及评价[J]. 上海管理科学, 2009, 31(2): 1-4 |
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| 作者姓名： | 赵渤 苏宗伟 |
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| 作者单位： | 1. 上海海事大学科学研究院,上海,200135
2. 上海外国语大学国际工商管理学院,上海,200083 |
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| 基金项目： | 上海市教委科技项目资助研究课题 |
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| 摘 要： | 网络空间下的商务行为方式是基于符号、超文本手段进行的，它已迅速渗透于网络商务经营模式。人类打造的这种依托于工具化、互文性往来为特征的活动形态，日益影响现实社会中人们的生活方式。如何以正确的人文理念引导日益生活化并日益工具化的网络空间的商务活动，将是21世纪人类需要加以治理的一个战略性话题。
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| 关 键 词： | 网络商务空间 东方管理 工具化行为 非制度化人文纽带 |
A probing on utilization about oriental management cooperative organization configuration in commercial cyberspace——The view of successful contrail of MICROSOFT management model |
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| Zhao Bo,Su Zongwei. A probing on utilization about oriental management cooperative organization configuration in commercial cyberspace——The view of successful contrail of MICROSOFT management model[J]. Shanghai Managent Science, 2009, 31(2): 1-4 |
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| Authors: | Zhao Bo Su Zongwei |
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| Affiliation: | Zhao Bo, Su Zongwei |
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| Abstract: | Based on characters ＆ hyper texts means, commercial activities in cyberspace are being penetrate into business operation modes in internet. Human behavior forms are marked by instrumentalization and intertextuality, which have influenced people＇s living style deeply. How to utilize the humanistic philosophy truly to lead business activities in cyberspace being instrumentalization,which would be a strategic topic. |
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| Keywords: | Oriental managements Commercial eyberspace Instrumentalized behavior Cultural relationship |
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