| 试论我国保险教育培训市场的培育 |
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| 引用本文： | 丁孜山.试论我国保险教育培训市场的培育[J].保险职业学院学报,2012(1):32-35. |
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| 作者姓名： | 丁孜山 |
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| 作者单位： | 保险职业学院 |
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| 摘 要： | 保险业的快速发展带动了保险教育培训市场的发展。要增强全民保险意识,加大保险教育投入,加强教学资源共享,不断完善保险教育培训体系,合理选择保险教育培训市场的销售模式,优化保险教育培训产品线组合策略并科学实施。
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| 关 键 词： | 保险 教育培训 体系及要素 销售模式 组合策略 |
On the Cultivation of Insurance Education and Training Market in China |
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| Ding Zishan.On the Cultivation of Insurance Education and Training Market in China[J].JOURNAL OF INSURANCE PROFESSIONAL COLLEGE,2012(1):32-35. |
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| Authors: | Ding Zishan |
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| Institution: | Ding Zishan |
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| Abstract: | The rapid development of insurance promotes the development of insurance education training market. We should enhance the whole nation’s awareness of insurance, increase the input of insurance education, strengthen the teaching resource sharing, continuously improve the training system of insurance education, optimize the insurance educational products mix strategies and put them into effect in a scientific way. |
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| Keywords: | Insurance Education training System and elements Sales mode Mix strategy |
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