民营企业多元化战略与非市场资源构建——基于浙江民营上市公司面板数据的实证分析

非市场资源与多元化战略关系的研究是从微观视角探讨我国经济改革中的重要问题。文章以浙江民营上市公司为研究对象,实证分析民营企业实施多元化战略和构建非市场资源之间的关系。实证结果表明:民营企业构建的非市场资源越多,其多元化程度越高;民营企业的多元化程度越高,越有利于其构建更多的非市场资源;民营企业积极采取非市场策略,构建非市场资源有助于改善多元化战略的绩效。最后,根据实证研究结论提出有针对性的建议。

The Diversification Strategy and Non-market Resources Structuring of Private Enterprises --Based on an Empirical Analysis of Panel Data from Private Listed Companies in Zhejiang Province

The study on the relationship between non-market resourees and diversification strategy is an important issue to ex plore China＇s economic reform from the micro perspective. This paper empirically examines Ihe relalionship between diversifica tion strategy and non-market resources structuring of private enterprises by taking private listed companies in Zhejiang Prov ince as the research object. The results indicate that： the more the private enterprises to buihl non-market resources, the high er the degree of diversification; the higher the degree of diversification of the private enterprises, the more benefic, ial fi~r the private enterprises to build more non-market resources; the private enterprises need to actively adopt non-nmrket strategy to build non-market resources to improve the performance of the diversification strategy. Finally, the paper puts forward some tar geted recommendations based on the results from the empirical study.