| 酒店客房定价策略探讨 |
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| 引用本文： | 项巨力.酒店客房定价策略探讨[J].华东经济管理,2004,18(6):136-139. |
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| 作者姓名： | 项巨力 |
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| 作者单位： | 上海建工锦江大酒店,上海 200030 |
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| 摘 要： | 定价是一种市场营销策略,酒店业定价不仅要考虑需求、供给和成本因素,而且要考虑酒店的地理位置、目标市场、客房标准、提供服务的季节以及和同业竞争等因素。酒店客房定价可能比传统工业产品和一般服务更为复杂,酒店要综合考虑多种因素,制定符合酒店业务目标和财务目标的一个
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| 关 键 词： | 服务 酒店 价格 定价策略 |
| 文章编号： | 1007-5097(2004)06-0136-04 |
| 收稿时间： | 2004/11/15 0:00:00 |
| 修稿时间： | 2004年11月15 |
Discussing Hotel Guest Room Price Strategy |
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| XIANG Ju-li.Discussing Hotel Guest Room Price Strategy[J].East China Economic Management,2004,18(6):136-139. |
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| Authors: | XIANG Ju-li |
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| Institution: | Jiangong Jinjiang Hotel in Shanghai, Shanghai 200030,China) |
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| Abstract: | Price is an effective marketing tactics.The hotel industry considers not only the supply,the demand and the cost factor, but also the locations, the target market, the standard of guest room, the service seasons and the competition to fix the price. To some degree, it is more difficult than that of traditional industry.In order to make the guest room price reasonable, the hotel will consider all kinds of factors. |
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| Keywords: | service hotel price price strategy |
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