| 中小企业应对市场需求和价格的经营战略系统基模分析 |
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| 引用本文： | 黄小军,邹艳春,黄倩华. 中小企业应对市场需求和价格的经营战略系统基模分析[J]. 商业研究, 2007, 0(3): 15-18 |
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| 作者姓名： | 黄小军 邹艳春 黄倩华 |
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| 作者单位： | 1. 广州大学经管学院,广东,广州,510006
2. 江西农业大学,江西,南昌,330013 |
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| 摘 要： | 利用系统基模法对中小企业在经营过程中面临市场需求和价格两个主要问题,通过正负反馈环、成长极限基模和富者愈富基模的分析,得出中小企业要想在竞争中获胜,必须实施聚焦战略和差异化战略,根据市场需求,开发出相应的产品。
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| 关 键 词： | 中小企业 市场需求 价格 经营战略 系统基模 |
| 文章编号： | 1001-148X(2007)03-0015-03 |
| 收稿时间： | 2006-06-10 |
| 修稿时间： | 2006-06-10 |
The Modelling of Strategic Management System for Small and Medium Enterprises to Deal With Market Demand and Price |
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| HUANG Xiao-jun,ZOU Yan-chun,HUANG Qian-hua. The Modelling of Strategic Management System for Small and Medium Enterprises to Deal With Market Demand and Price[J]. Commercial Research, 2007, 0(3): 15-18 |
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| Authors: | HUANG Xiao-jun ZOU Yan-chun HUANG Qian-hua |
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| Affiliation: | 1. School of Ecnomics and Management, Guangzhou University, Guangzhou 510006, China ; 2. Jiangxi University of Agriculture, Nanchang 330013, China |
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| Abstract: | The paper analyses two main business problems of small and medium enterprises in the face of market demand and price by system modelling. Through the analysis of its positive and negative feedbacks, growth limit modal and getting richer model, the paper points out that these enterprises should adopt differentiation strategy and focus strategy to produce in accordance with market demand. |
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| Keywords: | small and medium enterprises market demand price business strategy system model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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