THE DECISION TO DEMUTUALIZE: AN EXPLORATION OF THE DRIVERS OF ORGANIZATIONAL CHANGE WITHIN THE AUSTRALIAN LIFE INSURANCE MARKET

The restructuring of the financial landscape that has occurred in the last three decades, has led to a reassessment of co‐operative models of organization. An outcome of this process has been the demutualization of mutual financial organizations. Using a case study approach this paper analyses the pressures on mutual structures encountered by Australian mutual life insurers. Such an approach provides a number of insights into the way in which firms adjust to changes in regulatory and competitive environments. It is concluded that a number of exogenous and endogenous forces combined to drive the process of organizational change.