我国连锁超市发展的策略选择

近年来,连锁超市业蓬勃发展,超市已成为我国零售业广泛采用的新型业态。连锁超市企业要得到发展壮大,必须采用新的经营业态,引进新的经营理念和新的经营手段。要选好目标市场,准确定位,开展差异化营销,赢得竞争主动权;综合考虑城市的商业容量、商业区位、交通、竞争状况等因素,进行合理的选址布局;针对不同的目标市场,选择合理的业态与发展战略;充分挖掘企业的核心竞争力,以保持长期竞争优势;建立良好的用人机制、激励机制和培训体系,培养高素质人才;遵循规范化原则,规范公司运营。

Tactics Selection in the Development of Chinese Chain Cupermarket

The author suggests that chain supermarkets should adopt new business pattern,new business ideas and new operation mode to develop further.Specifically speaking,there are6things to be seriously considered.First,correctly select-ing the target market and performing differentiated marketing.Second,rationally selecting addresses and doing the overall arrangement well.Third,properly selecting business patterns and working out scientific developing strategies.Forth,taping potentials to keep competitive advantages.Fifth,establish a good system of personnel placement,a good incentive mecha-nism,and a good system of personnel training.Sixth,standardizing the management and operation.